What is your favorite restaurant of all time?
Why?
Most likely the reason you love your favorite restaurant is not the location, building, music, environment, cost, or the wait staff. The reason most of us love our favorite restaurant is the food!
Reggie’s Barbecue and Wings in Jackson, Tennessee has been around for 29 years. It has occupied several locations in Jackson; including a shed-like structure with seating for about 10 people to one of its current locations inside a gas station in North Jackson.
The reasons Reggie’s has survived these less than desirable locations are due to two factors: A hardworking owner and award-winning food. People drive from all over West Tennessee to eat some of the best barbecue and wings money can buy.
A restaurant’s survival or failure depends mainly on the food. They may have the greatest environment, the best prices, and best looking wait staff, but if the food is below par it is only a matter of time until they close their doors.
Where you work….you are the food!
People may come in the door due to your location, they may really enjoy your environment, and they may be thrilled with your products, but they will choose to stay and come back later…because of you!
When people talk about a business, I have rarely heard anyone complain about the lighting, the carpet color, or the location.
People bank, shop, or purchase from you because you give them what they are looking for, a relationship and a smile.
Now…go upgrade your menu!
Remember today: BE TOP NOTCH FOOD!
By the way…check out Reggi’s BBQ here. (and turn down your speakers)
Restlessbusinessman 